WOOLRICH SS2020

Milan, London, Rome, Munich, Berlin, Amsterdam, Frankfurt, Stuttgart, Düsseldorf, Hamburg, Stockholm, Antwerp, Sylt, Cortina, Forte dei Marmi

On Behalf Of: Arte Vetrina Project

Production: Forpress

Special Effects: Joy Project

For the launch of the 2020 advertising campaign “Elements Await”, Woolrich involved us in the European display window project. The goal was to communicate “nature and elements”: Woolrich makes clothing for people who love the outdoors: the elements represent possibility, not an obstacle. Places that are challenging are sources of inspiration. To transmit this sensation, we created an urban greenhouse with an outdoor vibe, covered in beautiful stabilizing plants and wrapped in a high emotional impact fog. The collaboration with Joy project, a company specialized in special effects, made it possible to explore the item while recreating the atmosphere of a forest wrapped in fog. SpazioSP designed this project in collaboration with ArteVetrina Project. The studio participated in the entire creative concept, from the working plans and specifications to prototyping, and on to creation and installation.