WOOLRICH FW WINDOW DISPLAY

Location: Milan, London, Rome, Munich, Berlin, Amsterdam, Frankfurt, Stuttgart, Düsseldorf, Hamburg, Stockholm,

On Behalf Of: Arte Vetrina Project

Production: Forpress

Special Effects: Joyproject

The window concept was designed and built with the aim of letting the customer enter in a realistic autumnal atmosphere. It was developed a system, with a company specializing in special effects, that simulated the effect of the wind and “made the leaves fly”; all with the mission to create a space that would enhance the resistant outdoor jackets of the new Woolrich collection.

SpazioSP designed this stand in collaboration with Arte Vetrina Project. The studio participated in the entire creative concept, from the working plans and specifications to prototyping, and on to creation and installation.