SLOWEAR ZANONE ICE COTTON

Location: Slowear - Europa, USA, Giappone

Head of Creative: Slowear Team

Production: Xpose Forpress srl

Development and Project Management: SpazioSP on behalf of Arte Vetrina Project

SpazioSP developed the project in collaboration with the Slowear in-house Team and with Arte Vetrina Project.

This summer window campaign, replicated on all Slowear stores worldwide, was born to emphasize the brand Ice Cotton and glorify the colorful T-shirts and bermudas of the collection SS24.

For this purpose we have created colorful and summer "ice cream carts" made in order to display the product in an alternative way.

The "Ice Cotton" store window display invites you to experience summer in style, celebrating the beauty of fabrics and colors that make this season unique.