EXTRAORDINARY POP-UP SANTA MARGHERITA

On Behalf Of: Giplanet and Arte Vetrina Project

Production: Giplanet

The pop-up was inspired by the aromas of the new wines launched by the Santa Margherita Winery during the Vinitaly event. StilRose, a rosé wine, provided the chromatic backdrop and floral theme, while the “bubbles” were transformed into a myriad of luminous spheres, reminiscent of Sparkling Rosé. SpazioSP designed this temporary pop-up in collaboration with Giplanet Group and Arte Vetrina Project. The studio participated in the entire creative concept, from the working plans and specifications to prototyping, and on to creation and the live launch.