LUXOTTICA – SUNGLASS HUT – V-DAY STORE WINDOW DISPLAY

New York – 5th Ave

On Behalf Of: Arte Vetrina Project

Production: GiPrint

Interactive Design: Ultravioletto

Video Contents: Roof Videodesign

This project was a true challenge: the objective was to take advantage of Valentine’s Day, in the exclusive backdrop of 5th Avenue in New York City, creating an innovative and interactive installation. All of the props (flowers, hearts, strawberries and chocolates) were made by hand in 3D Papercraft, and were automated by the Ultravioletto team, an agency specialized in interactive design. The Client, placing their hand near the glass, could activate movement of the props, as well as start a video created especially by Roof Videodesign on the LED screen in the background of the display window. SpazioSP curated this project in collaboration with ArteVetrina Project. The studio participated in the entire creative concept, from searching for collaborators to the working plans and specifications and prototyping, up to the final installation.