CORNELIANI MTM WINDOW DISPLAY

Location: Milano Roma Firenze Parigi Londra

On Behalf Of: Arte Vetrina Project

Photos by: Federica Bottoli photographer

Production: GiPrint

Based on the principles of tailoring and the perfect fit, Corneliani's "SU MISURA – MADE TO MEASURE” campaign is inspired by the service offered to the customer by a team of specialized professionals who take care of every detail of the product in an exclusive and dedicated way. The creative development of this window display was inspired by the principles of craftsmanship, uniqueness, refinement and elegance. The multitude of hands, expertly photographed by Federica Bottoli photographer, and printed on handcrafted canvas frames surround the "sectioned suit" to represent the genesis of the garment. Finally, a cotton thread connects the hands transmitting the sense of connection between all the actors of this creative and artisan process.

SpazioSP designed this installation in collaboration with Arte Vetrina Project. The studio participated in the entire creative concept, from the working plans and specifications to prototyping.